Search Engine Marketing (SEM)
Search Engine Marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion like Google Adwords, Microsoft Adcenter, Yahoo Search Marketing, 7Search etc.
Introduction to Google PPC:
Google Pay per click (PPC) is an Internet advertising model used on google as well as on its affiliate websites, where advertisers pay their host only when their ad is clicked. Ads may be placed on search engine results pages (SERP) or on Websites that are identified as related to your targeted keywords.
Google Adwords PPC account creation and implementation:
These are the various steps you need to follow for PPC account creation and implementation.
- Account Creation: You can sign up for PPC campaign with your existing google account at:
- Budget Analysis: Budget analysis is required in order to know the amount required for the particular ad campaign during specific time period .This include the analysis of average bidding price on a keyword.
- Client Targeted Market Analysis: This market analysis gives us the details about the existing scenario for a particular keyword the results are based on geographic as well as demographic characteristics of people.
- Keyword Research and Selection: Appropriate keyword selection is the most important part of any ad campaign always selects the keyword with low bid price and high search volume. Try to select the short keywords as this helps in effective ad creation.
- Ad Creation: Writing effective ads is itself an art, you need to remain content specific which writing an ad, the ad consists of three lines Title, description and URL.
- Ad Placement: Google always places the ads in the website where it found relevant within their content network. Using the Ad Words control panel, advertisers can enter keywords, domain names, topics, and demographic targeting preferences. Google also provides a list of related sites for placement
- Monthly Maintenance: Maintenance of pay per click advertising is essential to long term success using Google PPC.
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